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It's pronounced

"E-fee"

PROFILE

Ify obi is a Social sciences professional turned ux researcher passionate about Using data to push forward user centered PRODUCTS

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Therapist and Patient Consultation Indoors
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About me

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Throughout my professional journey, I have developed a diverse toolbox of qualitative and quantitative research skills, working on projects across various sectors - from federal to private and philanthropic clients. My fascination with people traces back to my college days when I immersed myself in understanding human behavior and storytelling through a double major in psychology and portrait photography. This curiosity, combined with my research skill set, was further refined during my graduate studies in public health.

sUperpowers include

Lightning

Research planning/scoping

01

Interviews

02

Diary studies

03

04

Usability testing

05

Card sorts

06

Surveys

07

Qual/quant data analysis

08

Secondary researcH

And much more!

selected work

01.

WearAbles (watch) usability

explore

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Usability

02.

Designing clinical trials for depression

explore

Therapist and Patient Consultation Indoors

ExPloratory

03.

Equitable incentives survey

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Survey

past Academic research

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Academic

My journey

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Verily (AlphabEt)

Mathematica

cdc

Upenn

Ux researcher

Feb 2022 – Present

Lead research analyst

Aug 2019 – jan 2022

Research felLow

Jul 2018 – June 2019

lab manager

Sep 2017 – may 2018

Thx for visiting! Let's connect

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always open to chat about all things UX