Hi there! I'm Ify, A Curious
UX Researcher
It's pronounced
"E-fee"
PROFILE
Ify obi is a Social sciences professional turned ux researcher passionate about Using data to push forward user centered PRODUCTS
About me
Throughout my professional journey, I have developed a diverse toolbox of qualitative and quantitative research skills, working on projects across various sectors - from federal to private and philanthropic clients. My fascination with people traces back to my college days when I immersed myself in understanding human behavior and storytelling through a double major in psychology and portrait photography. This curiosity, combined with my research skill set, was further refined during my graduate studies in public health.
sUperpowers include
Research planning/scoping
01
Interviews
02
Diary studies
03
04
Usability testing
05
Card sorts
06
Surveys
07
Qual/quant data analysis
08
Secondary researcH
And much more!
selected work
01.
WearAbles (watch) usability
explore ↗
Usability
02.
Designing clinical trials for depression
explore ↗
ExPloratory
03.
Equitable incentives survey
explore ↗
Survey
past Academic research
explore ↗
Academic
My journey
Verily (AlphabEt)
Mathematica
cdc
Upenn
Ux researcher
Feb 2022 – Present
Lead research analyst
Aug 2019 – jan 2022
Research felLow
Jul 2018 – June 2019
lab manager
Sep 2017 – may 2018